For over 20 years, I’ve opened my studio doors to people stepping into Pilates for the very first time. Each trial session is unique, a moment of possibility not just for the client, but also for me. These aren’t just workouts—they’re opportunities to connect, to inspire, and to show someone how Pilates can transform their body and their life.
Along the way, I’ve learned a lot about what makes these sessions meaningful. Not just for growing my studio but for creating experiences that leave people feeling seen, cared for, and excited about what’s next.
This isn’t a one-size-fits-all formula. It’s about creating heartfelt, intentional moments that matter. Let me share what’s worked for me, and perhaps it will spark ideas for you too.
Why Systems Matter in Your Studio
When I first started teaching, I approached every trial session differently. I’d improvise, trying to gauge what each client needed in the moment. But over time, I realized this wasn’t sustainable. While spontaneity has its place, consistency is what helps clients feel secure and cared for.
Having a system doesn’t mean you lose your creativity—it means you create space for it. With a clear framework in place, you can focus on what truly matters: connecting with the person in front of you and tailoring the session to their unique needs.
The Trial Session: A Gift, Not a Transaction
I’ve always believed that trial sessions are about building relationships, not making a sale. That’s why they’re free at my studio. For me, it’s about giving someone the chance to feel what Pilates can offer—a test drive of sorts, where there’s no pressure, only possibility.
When someone walks in for their first session, it’s an invitation to discover something transformative. It’s my job to guide them, to help them feel at ease, and to show them that this is a space where they can thrive.
The Heart of the Session: Connection Over Perfection
1. First Impressions Start With the Call
The connection starts long before they step into the studio. When someone calls to book their trial session, I make sure they hear the excitement in my voice. I explain what to expect and let them know how much I’m looking forward to meeting them. In case they have left a massage, I make sure they are being called back the exact same day (no exception to this commitment).
A day before their appointment, I send a kind video reminder via text message, so they are receiving a visual (video) confirmation of their appointment. It’s a small gesture, yet it creates massive rapport and it says: “We’re ready for you. You matter to us.”
2. Creating a Warm Welcome
When a new client walks through the door, I want them to feel like they’re stepping into a place where they belong. It’s easy to get caught up in the busyness of running a studio, but I’ve learned to pause, await and greet them with a smile, and show them that their presence matters.
The first 10 seconds can set the tone for the entire session. A warm, intentional welcome makes all the difference.
3. Listening to Their Needs
Before we get to movement, I sit down with every new client for a conversation. I ask about their story, their challenges, their expectations and how they want to feel when they leave.
One question I always ask is: “How would you like to feel after this class or what would make today a win for you?”
It’s simple but powerful. It shifts the focus to what they need most and helps me create an experience that feels personal and impactful.
4. Delivering a Meaningful Experience
During the session, I aim to give them a taste of what Pilates can do for them. I choose 2-3 pieces of equipment, add some matwork, and focus on what they’ve told me they need—whether it’s strength, posture, or relaxation.
I always end with standing work, encouraging them to embody their best posture. Before they leave, I tell them: “Even if you never come back, you’ve learned something today that you can take with you.”
It’s not just about showing them what Pilates can do; it’s about leaving them with something meaningful, something they’ll remember.
Following Up: Sealing the Connection
The follow-up is where relationships are built. Within 24 hours, I reach out to ask how they’re feeling and if they have any questions. This isn’t just about securing a second session—it’s about showing them that their well-being matters to me.
If they’re ready to continue, I introduce our Discovery Pack: three private sessions and one group class, offered at a discounted rate. It’s a way to help them dive deeper into Pilates without feeling overwhelmed or having to commit to a long-term solution.
Understanding What Clients Truly Need
One of the biggest lessons I’ve learned is this: every client comes to Pilates with a deeper need. Please remember that clients don’t come to you to learn Pilates, they come to solve a problem believing that Pilates could be the solution! The hidden need they might be after is certainty, variety, significance, connection, growth, or contribution.
When you take the time to understand what drives them, you can create a session that resonates on a deeper level.
- For certainty: Create a safe, predictable space.
- For variety: Introduce new equipment or exercises.
- For significance: Acknowledge their efforts and progress.
By meeting these needs, you’re not just teaching Pilates—you’re creating a meaningful connection.
Teaching From the Heart
If I’ve learned anything over the years, it’s this: people don’t care how much you know until they know how much you care.
Yes, technique matters. But what truly makes a difference is how you make people feel. When you teach from the heart—when you’re present, authentic, and caring—you create an experience that goes far beyond movement.
Final Thoughts: Every Trial Session Is an Opportunity
A trial session is so much more than an introduction to Pilates. It’s a chance to connect, inspire, and show someone what’s possible.
No matter the approach you choose to follow, having a clear system in place is crucial to ensure the quality and consistency of your work. A reliable system gives you the framework to meet your clients’ needs—whether they’re seeking strength, relief from pain, or a deeper sense of connection.
Once you’ve found a method that works for you, refine it, document it, and use it with intention. When you show up consistently and with care, your system becomes the foundation for building trust, creating impact, and transforming lives.
Every time someone walks into your studio, remember: this is your moment to make a difference. Show them they matter, teach with heart, and create an experience that resonates far beyond the session itself.
With all my heart,
Iva
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